Creating a Promo Campaign

Edited

1. Click on Sales Campaigns in the left-hand menu

Click on Sales Campaigns in the left-hand menu

2. This will take you to your Sales Campaigns Dashboard

On this screen, you can see the status, progress and make changes to your existing Sales Campaigns

This will take you to your Sales Campaigns Dashboard

3. To create a new campaign, click on New Campaign in the top right-hand corner

To create a new campaign, click on New Campaign in the top right-hand corner

4. Give your campaign a name

This can be anything you'd like. It is used to help identify the campaign later

Give your campaign a name

5. Select a client from the Client dropdown

You can also search this list by beginning to type anywhere in the search bar directly below the words "Select Client"

Select a client from the Client dropdown

6. Next, select the station(s) for this campaign by clicking on the station(s) name

You can select one or multiple stations

Next, select the station(s) for this campaign by clicking on the station(s) name

7. To choose a start date for the campaign, click in the first date box next to "Start/End Dates"

To choose a start date for the campaign, click in the first date box next to "Start/End Dates"

8. Choose your date using the calendar widget

The calendar on the left is for the the start date, the calendar on the right is for the end date

Choose your date using the calendar widget

9. Once you've selected your dates, click on Apply

Once you've selected your dates, click on Apply

10. The "Expiry Warning" feature is optional. This will tell SPARC to send you a reminder email at the assigned time that this campaign is coming to an end

The time listed is the duration of time before the campaign end that you will receive the email. Ex. "Yes, 2 Weeks" will email you 2 weeks before the campaign end date

The "Expiry Warning" feature is optional. This will tell SPARC to send you a reminder email at the assigned time that this campaign is coming to an end

11. Be default you will receive the email, but you can add other email addresses to also receive the email

This can be another of your email accounts or a sales assistant.

Be default you will receive the email, but you can add other email addresses to also receive the email

12. Click on Create as Promo Campaign

Click on Create as Promo Campaign

13. The next screen will show everything you can create/submit as part of your campaign

The next screen will show everything you can create/submit as part of your campaign

14. We'll start by adding a digital request to our campaign. Click on "Add Digital" within the corresponding station column

We'll start by adding a digital request to our campaign. Click on "Add Digital" within the corresponding station column

15. Select your station(s) of the digital request

You can select one or multiple stations by clicking on the station name

Select your station(s) of the digital request

16. Select your client from the "Client Name" dropdown

You can also search this list by beginning to type anywhere in the search bar directly below the words "Select Client"

Select your client from the "Client Name" dropdown

17. Give your digital request a subtitle

This can be anything as long as you and the digital team know what it means

Give your digital request a subtitle

18. Provide the order number from your traffic/billing system

Provide the order number from your traffic/billing system

19. Choose your start and end dates for the this digital request

The left-hand field is for your start date

Choose your start and end dates for the this digital request

20. The right-hand date field is for your end date

The right-hand date field is for your end date

21. Use the calendar widgets to choose your dates

Use the calendar widgets to choose your dates

22. You can upload any attachments that is needed for the digital request

This can be assets like a client logo, brand guide, ad concept, etc.

You can upload any attachments that is needed for the digital request

23. If you'd like to add multiple files to this request, click the green "Add Another Attachment" button, then upload your file.

If you'd like to add multiple files to this request, click the green "Add Another Attachment" button, then upload your file.

24. Next, we'll select which Digital Product we'd like to include in this request

Use the "Add New Digital Product" dropdown to select a digital product

Next, we'll select which Digital Product we'd like to include in this request


ℹ️ There are four types of Digital Products for Audacy.

Contest Page listing

Event Page listing

Pin to homepage

Organic Social


25. Provide date(s) for each Digital Products

Some products may only require one date

Provide date(s) for each Digital Products

26. Others may require a start and end date

Others may require a start and end date

27. Once you've added all your digital products, click "Submit Digital Request"

Once you've added all your digital products, click "Submit Digital Request"

28. Next, we'll add a new mention commitment. Click "Add New Mention" within the corresponding station column.

In this example, this mention commitment will air on BetQL Network

Next, we'll add a new mention commitment. Click "Add New Mention" within the corresponding station column.

29. Start by providing the number of mentions for this campaign

In our example, we'll request 50.

Start by providing the number of mentions for this campaign

30. By default, the start and end dates for the mention will be the same as the overall campaign. You can change these by clicking on either of the dates next to "Start/End Dates"

By default, the start and end dates for the mention will be the same as the overall campaign. You can change these by clicking on either of the dates next to "Start/End Dates"

31. Use the calendar widget to select new start and end dates for this mention

The calendar on the left is the start date, the calendar on the right is the end date

Use the calendar widget to select new start and end dates for this mention

32. Next, provide the script for this mention/live read.

If you don't have a script, you can leave this blank or type something like "TBD"

Next, provide the script for this mention/live read.

33. You can provide any additional context for this mention/live read in the "Other Instructions" field

This can also be left blank is not additional context is needed

You can provide any additional context for this mention/live read in the "Other Instructions" field

34. If you mention is going to be a live read on the radio, select "Live". If this mention will be pre-recorded, select "Pre-Recorded" in this dropdown

If you mention is going to be a live read on the radio, select "Live". If this mention will be pre-recorded, select "Pre-Recorded" in this dropdown

35. Click on Add Commitment

Click on Add Commitment

36. Now we'll add a contest to our campaign. Click on Add New Contest within the corresponding station column

Now we'll add a contest to our campaign. Click on Add New Contest within the corresponding station column

37. Provide a description of the prize the client is providing

Provide a description of the prize the client is providing

38. Add the number of prizes that will be given away as part of the contest

Add the number of prizes that will be given away as part of the contest

39. By default, the start and end dates for the contest will be the same as the overall campaign. You can change these by clicking on either of the dates next to "Start/End Dates"

By default, the start and end dates for the contest will be the same as the overall campaign. You can change these by clicking on either of the dates next to "Start/End Dates"

40. You can provide any additional context for this mention/live read in the "Other Instructions" field

This can be left blank if no additional context is needed. In our example we'll type "The client really likes the game the morning show plays. Maybe this could be a prize for that?"

You can provide any additional context for this mention/live read in the "Other Instructions" field

41. Provide the value of each prize

Provide the value of each prize

42. Type the name of the account executive for this client

This can be you or the name of the AE you are creating the campaign on behalf

Type the name of the account executive for this client

43. If an event is associated with this contest, provide a description

If no event is associated with the contest, this can be left blank.

If an event is associated with this contest, provide a description

44. Provide the location of the event

If no event is associated with the contest, this can be left blank.

Provide the location of the event

45. Provide the name of the daypart your client has requested this contest will be airing

If no daypart is request, type something like "No Daypart Requested"

Provide the name of the daypart your client has requested this contest will be airing

46. Select Yes or No if you need a contest recap provide following the completion of the contest.

Select Yes or No if you need a contest recap provide following the completion of the contest.

47. Click on Add Commitment

Click on Add Commitment

48. Next we'll add a remote to our campaign. Click on Add New Remote within the corresponding station column

Next we'll add a remote to our campaign. Click on Add New Remote within the corresponding station column

49. Be default the client associated with this campaign will be selected. You change this if needed by clicking on the client's name.

You can also search this list by beginning to type anywhere in the search bar directly below the the current client's name.

Be default the client associated with this campaign will be selected. You change this if needed by clicking on the client's name.

50. Next, select the date for your remote

If the date is greyed out and not clickable, it means that date is already booked

Click on 22

51. Then, choose a start time for your client's remote

Select the hour on the left and minutes on the right

Next, choose a start time for your client's remote

52. Then choose your remote end time

Then choose your remote end time

53. Then choose your remote end time

Select the hour on the left and minutes on the right and don't forget to toggle the AM/PM to the correct time

Then choose your remote end time

54. Enter the address for the remote

Be as specific as possible. This pulls in a Google Map on the remote info page

Enter the address for the remote

55. Provide details about the setup location of the broadcast

If you haven't received confirmation about the setup location, just type something like "TBD". You can edit the setup location at a future time.

Provide details about the setup location of the broadcast

56. If you would like to request a specific announcer for your client's remote select "Yes" in the "Request Announcer" dropdown

If you select "Yes" you will be prompted to select the announcer's name from a new dropdown

If you would like to request a specific announcer for your client's remote select "Yes" in the "Request Announcer" dropdown

57. If your client remote requires additional resources like a street team, setup technician or engineer, select "Yes" in the "Does Event Require Street Team" dropdown

This will create a separate station "Event" that allows promo to assign additional members to remotes

If your client remote requires additional resources like a street team, setup technician or engineer, select "Yes" in the "Does Event Require Street Team" dropdown

58. If the team on site at the remote is handing out promo material, select Yes in this dropdown

If the team on site at the remote is handing out promo material, select Yes in this dropdown

59. If the team on site at the remote is handing out anything that has been provided by the client select "Yes" in this dropdown.

If the team on site at the remote is handing out anything that has been provided by the client select "Yes" in this dropdown.

60. If you select "Yes" you will be prompted to provide a list of items that will be handed out.

If you haven't received confirmation from your client about what items will be handed out, you can type something like "TBD". You can provide the list of items at a future time.

If you select "Yes" you will be prompted to provide a list of items that will be handed out.

61. In "Remote Objection" provide a description of the remote

This can be details about what the announcer will be talking about, the expectations from the client, why the remote is taking place, etc.

In "Remote Objection" provide a description of the remote

62. Provide a name for the day of on-site contact for the remote

Provide a name for the day of on-site contact for the remote

63. And a phone number for the day of on-site contact

And a phone number for the day of on-site contact

64. Provide the client contact name

This is the main contact for the client and may not be on-site the day of the remote

Provide the client contact name

65. Provide an email address for the client contact

Provide an email address for the client contact

66. And a phone number for the client contact

And a phone number for the client contact

67. Provide the name of the Account Executive for the client

Provide the name of the Account Executive for the client

68. Provide a phone number for the Account Executive

Provide a phone number for the Account Executive

69. You can provide any additional information about the remote or client in the "Additional Comments" section

You can provide any additional information about the remote or client in the "Additional Comments" section

70. Click on Submit Remote Booking and you're done!

Click on Submit Remote Booking and you're done!

71. If you would like to request a second remote with a lot of the same information, click "Submit Remote Booking and Duplicate"

This will submit your current remote request form and will display an identical copy of the form with the same information pre-filled

If you would like to request a second remote with a lot of the same information, click "Submit Remote Booking and Duplicate"

72. Once you've added all your elements to your campaign, click on the green "Send For Approval" button below the first station column.

Once you've added all your elements to your campaign, click on the green "Send For Approval" button below the first station column.

73. You'll be prompted to confirm you'd like to send this campaign for approval. Click "Send For Approval"

If you're not quite ready, click "Close" or the "X" on the pop-up

You'll be prompted to confirm you'd like to send this campaign for approval. Click "Send For Approval"

74. The approval status will be highlighted above your campaign elements

The approval status will be highlighted above your campaign elements

75. Once your campaign has been approved, you will notified via email and the status will change on your campaign

Once your campaign has been approved, you will notified via email and the status will change on your campaign